Gain deeper visibility into how AI chatbots interact with your content. See which pages and documents AI systems access, compare AI and human content engagement, and identify content that attracts different levels of interest from each audience.

Matomo introduces AI Chatbot tracking. See how AI Chatbots such as ChatGPT access your site and content, and gain insights that traditional analytics usually miss. These reports use server-side logs to identify chatbot traffic. To enable this feature, setup via a supported server integration is required.

With the new free Matomo OAuth 2.0 plugin, you can connect securely to the Matomo API using OAuth 2.0, with support for modern authentication flows and rotating access tokens. By improving security, simplifying token lifecycle management and aligning with enterprise authentication standards, your teams can build and maintain integrations with greater confidence.